Led the redesign and visual refresh of the Statewide Delivery campaign for the Queensland Government, elevating the creative while maintaining alignment with Government brand guidelines. Delivered updated assets across print, digital, and out-of-home, refining typography and layout to create a more cohesive and scalable design.
Worked within multi-layered stakeholder and approval processes, ensuring all outputs met requirements before final delivery. Developed engaging communications for a broad audience, resulting in a more contemporary campaign with strong visual impact.
